Anna Alelekova · UX/UI & Web Designer

anna.alelekova

behance

instagram

Hi, I’m Anna! Lead Digital Designer from Hamburg, Germany

Hi, I’m Anna! Lead Digital Designer
from Hamburg, Germany

Hi, I’m Anna!
Lead Digital Designer
from Hamburg, Germany

>>> Contact me <<<

Web design & Art direction

2026

rebranding

art direction

SaaS

Semrush redesign: turning a brand concept into a web ecosystem

How I built the web design framework for Semrush’s global refresh. From a high-level visual concept to a functional library, responsive systems, and 77 live pages.

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2026

rebranding

art direction

SaaS

Semrush redesign: turning a brand concept into a web ecosystem

How I built the web design framework for Semrush’s global refresh. From a high-level visual concept to a functional library, responsive systems, and 77 live pages.

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2025

hot

art direction

SaaS

Win every search. Semrush AI discovery campaign.

How we showed that Semrush is ready for the new search era—from traditional SEO to AI discovery.

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2025

hot

art direction

SaaS

Win every search. Semrush AI discovery campaign.

How we showed that Semrush is ready for the new search era—from traditional SEO to AI discovery.

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2024

web

art direction

SaaS

Semrush Enterprise Web Design

Led the creation of the Semrush Enterprise website, adapting the brand to a clean, scalable web format. Worked with C-level stakeholders to define structure and improve clarity.

Led the creation of the Semrush Enterprise website, adapting the brand to a clean, scalable web format.

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2021

web

fintech

SberKorus Website Redesign

Led the redesign of SberKorus — a subsidiary of Russia’s largest bank, focused on digital document management.

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2021

web

fintech

SberKorus Website Redesign

Led the redesign of SberKorus — a subsidiary of Russia’s largest bank, focused on digital document management.

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Product design

2025

new

ux research

mvp

RoutePal: turning group chaos into clarity

Helping travelers plan, vote, decide and split the bill: all in one place.

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2025

new

ux research

mvp

RoutePal: turning group chaos into clarity

Helping travelers plan, vote, decide and split the bill: all in one place.

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2025

wip

app

events

Welo: AI Event Discovery Assistant

Self-initiated project exploring better ways to discover local events. Led the full product design process.

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2025

wip

app

events

Welo: AI Event Discovery Assistant

Self-initiated project exploring better ways to discover local events. Led the full product design process.

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2025

app

medical

TK App: Smarter Doctor Appointment Booking

TK App: Booking Appointment Flow

Self-initiated UX/UI case study of the Techniker Krankenkasse app. I redesigned the doctor appointment flow and added a symptom checker.

Self-initiated UX/UI case study of the Techniker Krankenkasse app.

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Print design

2025

zine

self-published

Hamburg Zine:
A Visual Story of the City

Self-initiated print & editorial design project created as a personal exploration of Hamburg’s identity.

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2025

zine

self-published

Hamburg Zine:
A Visual Story of the City

Self-initiated print & editorial design project created as a personal exploration of Hamburg’s identity.

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2024

zine

self-published

Belgrade Zine:
Almost 2 Years in Serbia

A personal zine about nearly two years of my life in Serbia — captured through photos of my friends, writing, and design.

A personal zine about nearly two years of my life in Serbia.

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2024

zine

self-published

Belgrade Zine:
Almost 2 Years in Serbia

A personal zine about nearly two years of my life in Serbia — captured through photos of my friends, writing, and design.

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Let's keep in touch ✌️

>>> Contact me <<<

anna.alelekova