anna.alelekova
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CV
2026
REBRANDING
ART DIRECTION
SAAS
How I built the web design framework for Semrush’s global refresh. From a high-level visual concept to a functional library, responsive systems, and 77 live pages.
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2025
How we showed that Semrush is ready for the new search era—from traditional SEO to AI discovery.
UX RESEARCH
MVP
Helping travelers plan, vote, decide and split the bill: all in one place.
WIP
APP
EVENTS
Self-initiated project exploring better ways to discover local events. Led the full product design process.
MEDICAL
Self-initiated UX/UI case study of the Techniker Krankenkasse app. I redesigned the doctor appointment flow and added a symptom checker.
EXHIBITED
ZINE
SELF-PUBLISHED
Self-initiated print & editorial design project created as a personal exploration of Hamburg’s identity.
2024
A personal zine about nearly two years of my life in Serbia — captured through photos of my friends, writing, and design.
